African Merchant Finance

+27 10 590 4004

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African Merchant Finance

+27 10 590 4004

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filler@godaddy.com

  • Home
  • About us
  • Save and invest
  • Insure
  • Privacy
  • Careers
  • SOUTH AFRICA
    • Seychelles
    • Libya
    • Mauritius
    • Morocco
    • Algeria
    • Egypt
    • Tunisia
    • Gabon
    • Equatorial Guinea
    • Cape Verde
    • Botswana
    • Namibia
    • Republic of the Congo
  • Contact us

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African Merchant Finance is a trusted pan-African financial services institution operating across 30 countries, offering a comprehensive suite of asset finance, credit, insurance, and advisory solutions. As a registered NCR credit provider, we proudly extend responsible lending not only to businesses but also to individuals, ensuring that everyday people, entrepreneurs, and growing organisations have access to the capital and assets they need to move forward confidently.


Our services go beyond financing. As an FSP-licensed non-life insurer, we provide reliable insurance solutions that safeguard what matters most—protecting assets, livelihoods, and long-term plans from unexpected risks. This commitment to protection is at the core of everything we do, allowing our clients to build with assurance and plan with clarity.


We believe in empowering our clients with knowledge, not just financial products. Our team of skilled professionals offers financial advice, personal and business financial planning, and guidance on investing in growing and emerging sectors, helping customers make informed decisions that support sustainable wealth creation. Whether it’s securing essential equipment, managing risk, or choosing the right investment opportunities, we stand as a partner dedicated to long-term success.


Rooted in integrity and driven by innovation, African Merchant Finance is committed to expanding financial inclusion, strengthening economic resilience, and unlocking opportunities across the continent. With a customer-first approach and a deep understanding of Africa’s evolving financial landscape, we continue to build pathways to prosperity—one person, one business, and one community at a time.

Strategy & values

We believe that sound financial advice makes a material difference for those looking to build preserve and manage their wealth. We therefore apply strict criteria when appointing advisers and offer extensive support to maintain the quality of advice they deliver, to ensure that the advice our clients receive is of the highest standard

We also make sure that our advice is readily accessible through a wide national footprint allowing you to easily find an African Merchant Finance adviser near you

“ We undertake to always advise clients with the highest level of good faith, integrity, professional knowledge and diligence. ”

Our core business principles

Meet our executive & NON EXECUTIVE committee

Janine Johannes

Petrus (Piet) Mouton

Petrus (Piet) Mouton

Head: Transformation

Petrus (Piet) Mouton

Petrus (Piet) Mouton

Petrus (Piet) Mouton

 Non-executive Director

Niraj Gudkji

Petrus (Piet) Mouton

Niraj Gudkji

Chief Operating Officer

Zodwa Matsau

Tracey Ann Coetzer

Niraj Gudkji

Lead Independent Non-executive Director

Tracey Ann Coetzer

Tracey Ann Coetzer

Tracey Ann Coetzer

Executive Director

Edwin Kgoete

Tracey Ann Coetzer

Tracey Ann Coetzer

Chief Executive Officer / Director

Willem Theron

Willem Theron

Willem Theron

Non-executive Director and Chairman

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